Fifteen years
making companies #1.
No detours through fluffy agency life. Just a single focus: making the organic channel generate real business.
"My job isn't to send you pretty reports. It's to make Google your most profitable channel — and to be accountable when it isn't."
I started in SEO in 2009, back when keyword stuffing still worked and Core Web Vitals didn't exist. Fifteen years and over 200 projects later, the tactics have changed completely — but my conviction hasn't: SEO is a business channel, not a marketing checkbox.
I've worked across e-commerce, SaaS, real estate, tourism, finance and more, in 12 countries and three languages. That range taught me the thing most specialists miss — the fundamentals are universal, but every market, sector and site needs its own strategy.
Somewhere along the way I made a deliberate choice: stay independent. No agency to scale, no junior team to bill out, no clients I never speak to. When you hire me, you get me — on the strategy and on the work. That's the whole point.