SEO for ChatGPT:
Be the brand
AI recommends.
ChatGPT has 200M+ weekly users asking for recommendations, comparisons and expert advice. I optimise your brand so ChatGPT cites you — not your competitors.
ChatGPT doesn't search Google. It uses its training data and, with Browse enabled, live Bing results. SEO for ChatGPT means becoming the brand these systems trust enough to recommend.
When users ask ChatGPT "what's the best SEO consultant in Europe" or "recommend a technical SEO expert", the system pulls from three sources: its training data, live Bing-indexed pages, and brand entity signals. If you're not optimised for all three, you're invisible in that conversation — regardless of where you rank on Google.
SEO for ChatGPT is not a gimmick. It's a systematic programme to build the entity authority, content structure and citation signals that make AI systems confident enough to mention your brand by name. The same programme also lifts your visibility in Google AI Overviews, Perplexity, Gemini and Microsoft Copilot — the signals are universal.
Six pillars of
ChatGPT SEO.
A full-stack programme covering every signal that influences whether ChatGPT recommends your brand — not a single-tactic solution.
Bing & ChatGPT Browse Audit
ChatGPT's live search uses Bing. I audit your Bing indexation, crawlability and technical health — Core Web Vitals, structured data, page experience — so Browse can find and cite you in real time.
Entity & Knowledge Graph Optimisation
I build and strengthen your brand entity: Wikidata, structured data (Organization, Person, Product schemas), Wikipedia presence where relevant, and consistent NAP/entity signals across the web so AI systems know exactly who you are.
Answer-Structured Content Strategy
ChatGPT prefers clear, factual, cite-worthy content. I map your topic coverage, fill gaps, restructure existing pages for answer-format readability, and create cornerstone content that AI wants to quote.
Authority & E-E-A-T Signals
AI systems favour brands with demonstrated expertise. I build E-E-A-T signals: authoritative backlinks, expert bylines, digital PR placements, thought-leadership content and third-party citations in niche publications.
Brand Citation Velocity
The more your brand is mentioned across high-quality sources — news, reviews, directories, forums, industry blogs — the more AI systems learn to associate you with your target topics. I build systematic citation programmes that compound over time.
Citation Monitoring & Reporting
Monthly benchmarking of your ChatGPT, Perplexity and AI Overview citation rates across your target queries. Proprietary tracking methodology, clear before/after visibility, and iterative optimisation based on what the data shows.
From invisible to
cited in 4 phases.
A structured, repeatable methodology. No guesswork — every phase has clear inputs, outputs and success metrics.
Benchmark Audit
I run your target queries through ChatGPT, Perplexity, Google AI Overviews and Copilot to map current citation landscape. Where are you? Where are competitors? What signals are they using that you're not? Full technical + entity + content baseline.
Strategy & Roadmap
Based on the audit, I build a prioritised roadmap: which entities to build, which content to create or restructure, which authority signals to acquire and in what order. Clear 6-month plan with milestones and expected citation lift per phase.
Execute & Build
Systematic execution: technical fixes, entity building, content production or restructuring, link and citation acquisition. I work alongside your team or handle everything — flexible engagement model.
Monitor & Compound
Monthly citation audits across all AI answer engines. Track what's working, double down on winning signals, adapt to model updates. ChatGPT SEO is iterative — the brands that win are those that keep the compounding engine running.
Perplexity AI
Microsoft Copilot
Gemini
The window to lead
AI search is open.
Most brands are still waiting to see if AI search "becomes real". The brands optimising now are building a compounding advantage that will be very hard to close in 18 months.
First-mover authority
AI systems build associations between brands and topics over time. The entity that owns the answer today is the one that gets cited in training data tomorrow. Starting now means your brand gets embedded in AI's understanding of your niche before your competitors do.
Zero-click is the new click
Increasingly, users get their answer from AI without visiting a website. If you're the cited source, your brand wins the impression and the trust — even without a click. That brand trust converts when the user eventually does reach the buying stage.
Compounding, not paid
Unlike PPC, AI citation authority compounds. Every piece of content, every citation, every entity signal you build today makes future citations easier and cheaper. The marginal cost of maintaining AI visibility drops month over month as your authority grows.
Questions about
SEO for ChatGPT.
Your competitors are
already in ChatGPT.
Free audit: I check your current ChatGPT citation rate, entity footprint and content gaps — and show you exactly what it would take to get cited for your top 10 target queries.