Technical SEO
Audit Template.
A free checklist covering the 20 checks that catch most of the technical issues costing a site traffic — crawlability, indexability, speed, mobile, structured data, internal linking and more. The same structure I run through on every new client audit.
- 20 checks across 9 categories, with priority and notes columns
- CSV format — opens in Google Sheets, Excel or Numbers
- Free to use, no attribution required
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Nine categories.
Twenty checks.
Not a 200-item list nobody finishes — just the checks that actually move the needle, grouped so you can triage by category and track status as you fix things.
robots.txt, sitemap, orphan pages, canonicals, noindex tags, pagination and duplicate content — the checks that decide whether Google can even see your pages.
Core Web Vitals, image formats, render-blocking resources and mobile-friendliness — the performance checks that affect both rankings and conversion.
Schema validation, breadcrumb markup and internal link depth — the checks that help search engines and AI answer engines understand your content.
HTTPS, mixed content, hreflang and whether Search Console and Analytics are actually verified and collecting data — the foundations everything else depends on.