Content built to rank and convert.

Publishing more isn’t a strategy. I map your market’s search intent, build topic clusters around revenue keywords, and produce content that earns #1 and converts.

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×2.1
Higher conv. vs paid
3–6mo
Compounding window
100%
Brief & intent-led
What's included
Keyword & intent research
Topic clusters & pillars
Content briefs
On-page optimisation
Content audit & refresh
Conversion copy
Content SEO

Content that ranks starts with intent, not volume.

Most content fails because it’s written for a calendar, not for a searcher. I start from what your market is actually trying to do in search, then build content that answers it better than anyone.

Every piece is briefed, optimised and tied to a business goal — mapped into topic clusters that build topical authority Google and AI engines respect.

×2.1
Organic visitors convert roughly twice as well as paid traffic, on average.
What's included

Everything in
Content SEO.

A complete, senior-led service — no piecemeal tactics, no junior hands.

01

Keyword & intent research

The keywords that drive revenue, classified by the intent behind each search.

02

Topic clusters & pillars

Pillar pages and supporting articles that build durable topical authority.

03

Content briefs

Detailed, SEO-ready briefs so every piece is built to rank from the first draft.

04

On-page optimisation

Titles, headings, internal links and structure tuned to win the SERP.

05

Content audit & refresh

Find decaying pages and rework them — often the fastest wins available.

06

Conversion copy

Content that doesn’t just attract traffic but turns it into pipeline.

Why it matters

What it does
for the business.

Higher-intent traffic

Visitors who found you already want what you offer — they convert far better than ads.

Compounding asset

Unlike ads, ranking content keeps earning traffic long after it’s published.

AI-ready authority

Topic clusters are exactly the signal AI answer engines use to decide who to cite.

How it works

The same proven
4-phase method.

Every engagement follows the methodology refined across 200+ projects in 15 years.

1

Audit

Exhaustive analysis of your current state, competitors and opportunities. A complete baseline before any work begins.

2

Strategy

A prioritised roadmap with clear goals and impact estimates. You approve the plan before execution starts.

3

Execution

Rigorous, hands-on implementation. Real work shipped every month, not decks and promises.

4

Results

Monthly reporting tied to real KPIs. Data-driven adjustment to keep compounding the return.

Typical outcome
×2.1
conv. vs paid
Ideal for
Brands competing on commercial keywords
Timeline
Compounds over 3–6 months
FAQ

Content SEO
questions.

Do you write the content or just plan it?+
Both options exist. I build the strategy and briefs, and can produce the content myself or work with your in-house writers using my briefs — whichever fits your setup.
How much content do I need to rank?+
Quality and intent-match beat volume every time. A focused cluster of genuinely best-in-class pages outranks dozens of thin articles. Most plans run 4–8 pieces a month.
Will AI-written content rank?+
AI can assist, but unedited AI content is generic and rarely ranks in competitive niches. I use it as a tool, never a replacement for genuine expertise and editing.
What about my existing content?+
Often your biggest opportunity. Refreshing and consolidating existing pages frequently delivers faster gains than publishing new ones.

Ready for content seo
that delivers?

Free audit. No commitment. A personal reply within 24 hours.

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