Make your store sell on autopilot.

Online stores live or die by category and product visibility. I optimise large catalogues at scale so organic becomes a channel that sells while you sleep.

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+347%
Case: organic visits
×2
Case: organic revenue
6–12mo
Compounding window
What's included
Category & facet strategy
Product page optimisation
Crawl-budget control
Product & review schema
Out-of-stock & pagination
Revenue attribution
E-commerce SEO

For a store, SEO isn’t about traffic — it’s about revenue.

E-commerce SEO is its own discipline. Faceted navigation spawns millions of URLs, crawl budget gets wasted, and category pages — your highest-value real estate — are usually under-optimised.

I tame catalogue complexity, structure categories around real demand and enrich product pages so the organic channel becomes a reliable, compounding revenue driver.

+347%
Organic visits in 8 months for a fashion store — with organic revenue doubled.
What's included

Everything in
E-commerce SEO.

A complete, senior-led service — no piecemeal tactics, no junior hands.

01

Category & facet strategy

Control faceted navigation so filters help rankings instead of wasting crawl budget.

02

Product page optimisation

PDPs structured to rank and convert, with unique, search-led content.

03

Crawl-budget control

Stop Google wasting crawl on parameters and duplicates; focus it on money pages.

04

Product & review schema

Rich results — prices, ratings, availability — that lift click-through from the SERP.

05

Out-of-stock & pagination

Handle discontinued products and pagination without bleeding rankings.

06

Revenue attribution

Reporting that ties organic work to actual revenue, not just sessions.

Why it matters

What it does
for the business.

Sells while you sleep

Ranked category and product pages drive qualified buyers around the clock at zero marginal cost.

Scales with catalogue

Systems that keep working as you add thousands of products, not break under them.

Lower blended CAC

Every organic sale lowers your average acquisition cost versus paid-heavy competitors.

How it works

The same proven
4-phase method.

Every engagement follows the methodology refined across 200+ projects in 15 years.

1

Audit

Exhaustive analysis of your current state, competitors and opportunities. A complete baseline before any work begins.

2

Strategy

A prioritised roadmap with clear goals and impact estimates. You approve the plan before execution starts.

3

Execution

Rigorous, hands-on implementation. Real work shipped every month, not decks and promises.

4

Results

Monthly reporting tied to real KPIs. Data-driven adjustment to keep compounding the return.

Typical outcome
+347%
organic visits (case)
Ideal for
Stores with large or complex catalogues
Timeline
Compounds over 6–12 months
FAQ

E-commerce SEO
questions.

Which platforms do you work with?+
All major ones — Shopify, WooCommerce, Magento, PrestaShop and custom builds. The principles are the same; the implementation adapts to the platform.
My category pages have thin content — does that matter?+
A lot. Category pages are often a store’s biggest opportunity. Adding unique, intent-led content to them is one of the highest-ROI moves in e-commerce SEO.
How do you handle thousands of products?+
With systems and templates, not page-by-page edits — scalable rules for titles, schema, internal linking and indexation across the whole catalogue.
Can SEO really beat paid for e-commerce?+
Over time, yes. Paid stops the moment you stop paying; organic keeps compounding. Most stores end up with a far lower blended acquisition cost.

Ready for e-commerce seo
that delivers?

Free audit. No commitment. A personal reply within 24 hours.

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