A process
that delivers
results.

No improvisation, no guesswork. Every project follows the same four-phase methodology — refined across 200+ companies over 15 years — so you always know what's happening, why, and what comes next.

Start with a Free Audit → See the 4 phases
4
Phases
200+
Projects refined on
94%
Clients in Top 3
The four phases
01Audit
Where you stand today→ 02Strategy
The plan to win→ 03Execution
Real work, shipped→ 04Results
Measured & refined→
Methodology

Four phases.
Zero improvisation.

Each phase feeds the next. We never skip the audit, never execute without a strategy, and never call it done without measuring. This is the discipline behind +347% average organic growth.

01

Audit

Exhaustive analysis of your website, competitors, keyword opportunities and technical state. A complete picture of where you stand.

See phase →
02

Strategy

A custom action plan with clear priorities, measurable goals and impact estimates. An unambiguous roadmap.

See phase →
03

Execution

Rigorous implementation: technical fixes, content production, authority building. Real work, not empty decks.

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04

Results

Monthly reporting with real data. Data-driven decisions. Continuous adjustment to maximise return.

See phase →
01
Phase One

Audit — establish
exactly where you stand.

Every project begins with the truth. I run an exhaustive analysis of your website's technical health, content, authority profile and competitive landscape — then quantify the gap between where you are and where you could rank. No assumptions, no templated checklists. Just a clear, prioritised baseline.

What happens
  • Full technical & crawl audit
  • Content & on-page analysis
  • Backlink & authority profile review
  • Competitor & SERP landscape mapping
  • Keyword opportunity & demand sizing
  • Baseline KPI snapshot
What you get
DeliverableExecutive audit report + opportunity map
Your involvementAccess & a kickoff call — that's it
TimelineWeek 1–2 of the engagement
OutcomeA factual baseline everyone agrees on
02
Phase Two

Strategy — a roadmap
with no ambiguity.

Data without a plan is just noise. I translate the audit into a prioritised roadmap: which actions, in which order, with what expected impact and on what timeline. Quick wins first, foundational work in parallel, big bets sequenced. You approve the plan before a single hour of execution begins.

What happens
  • Prioritised action roadmap
  • Measurable goals & KPI targets
  • Impact & effort estimates per action
  • Keyword & content strategy
  • Quick-win identification
  • Roadmap review & sign-off call
What you get
DeliverableQuarterly roadmap + KPI targets
Your involvementReview & approve priorities
TimelineWeek 2–4 of the engagement
OutcomeFull clarity on what's being done & why
03
Phase Three

Execution — real work,
shipped every month.

This is where most SEO falls apart — endless decks, nothing implemented. Not here. I do the work: technical fixes, optimised content, authority building. Where your team handles implementation, I provide exact specs and stay on it until it ships. Momentum every single month, never a stalled backlog.

What happens
  • Technical fixes & implementation
  • Content production & optimisation
  • Link building & digital PR
  • On-page & internal-linking work
  • Developer-ready specs where needed
  • Ongoing Slack communication
What you get
DeliverableShipped work + monthly progress log
Your involvementEnable & approve implementation
TimelineOngoing, every month
OutcomeContinuous, visible momentum
04
Phase Four

Results — measured,
reported, refined.

SEO isn't done when work ships — it's done when it moves the numbers that matter. Every month you get a transparent report tied to real KPIs: traffic, rankings, conversions and, where possible, revenue. We read the data together, decide what to double down on, and feed it straight back into the roadmap.

What happens
  • Monthly KPI reporting
  • Ranking & traffic trend analysis
  • Conversion & revenue attribution
  • Data-driven roadmap adjustment
  • Review call & next-steps alignment
  • Continuous optimisation loop
What you get
DeliverableMonthly report tied to real KPIs
Your involvementMonthly review call
TimelineEvery month, then loops to strategy
OutcomeCompounding, measurable growth
What to expect

Month by month,
start to compounding.

SEO isn't instant — but it's predictable. Here's roughly how a typical 12-month engagement unfolds. Timelines vary by your site's state and sector competition.

Month 1

Foundation

Audit and strategy delivered. First technical fixes begin. You have a full roadmap and aligned KPIs.

Focus
Setup
Months 2–3

Build

Technical foundation completed, content engine running, first links earned. Early ranking movements appear.

Signal
First lifts
Months 4–6

Traction

Rankings climb across target keywords. Organic traffic and conversions trend up clearly month over month.

Outcome
Growth
Months 7–12

Compounding

Authority builds, results accelerate. The organic channel matures into your most profitable acquisition source.

Result
+347%
How I work

The principles behind
every phase.

The methodology is the same on every project — and so is the way of working that holds it together.

01
Senior, always

You work directly with me at every phase. No account managers, no juniors learning on your budget.

02
Radically transparent

Real KPIs, real data, every month. You always see exactly what's working and what isn't.

03
Accountable

No hiding behind vanity metrics. The goal is business impact, and I own the outcome.

04
No fluff

No 200-page reports nobody reads. Prioritised work that ships and moves the numbers.

FAQ

Questions about
the process.

How long does the process take to show results?+
First movements typically appear between months 3 and 5, depending on your site's state and sector competition. Projects mature between 6 and 12 months. Every phase is reported monthly, so you always see progress.
What happens in the first month?+
Month one is the audit and strategy: a full analysis of your site, competitors and opportunities, followed by a prioritised roadmap. By the end of the first month you know exactly what will be done and why.
How often will I receive reports?+
Reporting is monthly and tied to real KPIs — organic traffic, rankings, conversions and revenue where possible. Day-to-day communication runs through Slack, with bi-weekly check-ins on higher-tier plans.
Who actually does the work?+
I do. You work directly with a senior consultant on every phase — no account managers and no juniors executing your strategy. Direct accountability for results.
Is the methodology the same for every service?+
Yes. Whether the focus is technical, content, link building or international SEO, every project follows the same four-phase methodology — only the emphasis of each phase changes.
What do I need to do during the process?+
Mainly approve the roadmap and enable execution — implementing technical changes, publishing content and providing business context. The more responsive your team, the faster results compound.

Start with phase one.
It's free.

The process begins with an audit. No commitment. Response within 24 hours.

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