The SEO blog
with no fluff.

Practical insights from 15 years in the trenches — technical SEO, content, links, AI search and real case studies. What actually moves rankings, written for people who do the work.

154
Articles published
6
Topics covered
2×
New posts / month

Category filters only affect this page. Back to page 1 to browse from the start.

Industry SEO Abstract geometric composition of a grid of small square nodes with two white hexagons joined by a long arc, stacked white rectangles like boxes, and thin arrows converging on one crimson hexagon on a charcoal background

SEO for Moving Companies: A 2026 Guide to Owned Leads

SEO for moving companies means owning local quote requests instead of renting leads. A 90-day plan covering profile, route pages and tracking from a senior consultant.

Oct 23, 2026 10 min
Industry SEO Abstract geometric funnel of stacked white hexagons narrowing from a wide grid of nodes into a single crimson hexagon at its narrowest point

SEO for Personal Injury Lawyers: Cost Per Signed Case

SEO for personal injury lawyers, measured in signed cases instead of rankings. Case-type pages, map pack, intake and the real cost per case in 2026.

Oct 22, 2026 10 min
Industry SEO Abstract geometric composition of stacked white roof-pitch triangles above a grid of small square nodes, with thin arrows rising to a single crimson hexagon at the apex on a charcoal background

SEO for Roofing Companies: A 2026 Guide to Owned Leads

SEO for roofing companies means owning storm-season, repair and replacement demand instead of renting leads. A 90-day plan from a senior SEO consultant.

Oct 21, 2026 9 min
Industry SEO Grid of white hexagonal nodes on a charcoal field linked by thin arcs that funnel left to right through stacked layered plates into a single crimson hexagon

SEO for Manufacturers: Win RFQs From Search in 2026

SEO for manufacturers means ranking spec-level pages for engineers and buyers. Here is the page structure, link plan and 90-day order that produces RFQs.

Oct 20, 2026 10 min
Content Abstract geometric composition of a ring of white circular nodes on a charcoal background, linked by fine lines to a stack of layered white panels, with one larger crimson node and a rising arc anchoring the top panel

SEO for Professional Services: Make Partners the Strategy

SEO for professional services means turning partner expertise into pages Google and AI can cite. A consultant's playbook for firms: pages, proof, measurement.

Oct 19, 2026 10 min
Technical SEO Abstract geometric grid of white outlined rectangles in six columns on a charcoal background, thin arrows rising from lower rows to the top row, small nodes linked by arcs, and one crimson rectangle in the top row of the third column

SEO Audit Template: The 6 Columns That Make It Useful

An SEO audit template is only useful if it ranks fixes, not lists checks. The six columns, the tab layout and the scoring rule I use on client audits.

Oct 18, 2026 9 min
Technical SEO Five white outlined hexagons connected by thin white arrows rising diagonally across a charcoal background, with arcs scanning the middle hexagons and a single crimson hexagon at the final step

Technical SEO Course: What to Learn and Which to Skip

Which technical SEO course is worth your time in 2026? Free vs paid, what each covers, and when a course is the wrong answer and you should hire.

Oct 17, 2026 9 min
Content Abstract geometric staircase of stacked white outlined rectangles rising from left to right on a charcoal background, with small white circles and hexagons scattered beneath the steps and a single crimson circle on the top step

SEO Specialist Salary 2026: Pay by Level and True Cost

SEO specialist salary in 2026: US pay by level, why sources disagree by 2x, what an in-house hire really costs and when a consultant is cheaper.

Oct 16, 2026 10 min
Content Abstract geometric diagram on a charcoal background: a steep straight line of small white hexagons on the left stops abruptly at a flat edge, while a rising arc of stacked white square layers on the right keeps climbing, with one crimson hexagon at the split point as the focal point

SEO vs SEM in 2026: What Each Does and How to Split Budget

SEO vs SEM explained for decision-makers: what each channel costs, how fast it pays back, and a 5-step way to split your search budget in 2026.

Oct 15, 2026 10 min
Content Abstract geometric diagram of a white hexagon node on the left splitting into two paths over a charcoal background: one branch through a hand-built grid of small square nodes, the other into a larger layered stack, with one crimson hexagon at the fork as the focal point

How to Do SEO Yourself in 2026: What to DIY vs Hire Out

How to do SEO yourself without wasting a year: the tasks worth keeping in-house, the ones to hire out, and a 30-day plan for founders and small teams.

Oct 14, 2026 10 min
Technical SEO Abstract geometric diagram of seven stacked white horizontal bars narrowing like a funnel, thin arcs linking each layer, a grid of small nodes below and one crimson hexagon on the top layer as the focal point

SEO Audit Checklist 2026: 7 Passes in Priority Order

An SEO audit checklist should be ordered by impact, not length. Seven passes from indexation to AI visibility, plus how to turn findings into a roadmap.

Oct 13, 2026 10 min
AI Search Abstract geometric diagram of stacked white rounded rectangles with thin arcs rising to a ring of white hexagons, one crimson hexagon at the top as the focal point

Reddit SEO Guide 2026: Rank Threads and Win AI Citations

Reddit SEO is how brands earn visibility from Reddit threads in Google and AI answers. See what works in 2026, what gets you banned and how to measure it.

Oct 12, 2026 9 min
No posts in this category on this page. Browse from page 1 or try another filter.
SEO Newsletter

One useful SEO email,
every two weeks.

No fluff, no recycled listicles. Just the tactics, updates and case studies I'd want in my own inbox. Unsubscribe any time.

Join 3,200+ marketers and founders. No spam, ever.

WhatsApp