The SEO blog
with no fluff.
Practical insights from 15 years in the trenches — technical SEO, content, links, AI search and real case studies. What actually moves rankings, written for people who do the work.
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Pagination SEO Best Practices That Still Work in 2026
Pagination SEO best practices changed in 2019 and most guides never caught up. Here's what actually controls crawling and indexing on large sites.
SEO Audit Report: How to Tell If Yours Is Any Good
An SEO audit report should give you 12 fixes you can ship, not 90 pages of crawl data. How to judge the one you paid for, and what it should cost.
Bing SEO 2026: The Index Behind ChatGPT and Copilot
Bing SEO in 2026 is an AI visibility play, not a traffic play. How Bing's signals differ from Google, how to make IndexNow actually fire, and what to measure.
Webflow SEO: What Actually Breaks and How to Fix It
Webflow SEO is mostly a defaults problem, not a platform limit. Here are the five failures I find in real audits, and the exact fix for each one.
SEO Strategy for a New Website: The First 12 Months
An SEO strategy for a new website, sequenced month by month: what to build first, which keywords you can actually win, and when to expect real traffic.
SEO Retainer: What It Includes and What to Pay
What an SEO retainer should actually include in 2026, how much to pay, and the red flags that tell you you're funding activity instead of results.
Meta Description Optimization: Write for Clicks 2026
Meta description optimization in 2026: the right length, why Google rewrites yours, and a six-step process to write snippets that actually earn clicks.
Small Business SEO: What Actually Works on a Budget
Small business SEO on a real budget: what to do at zero, €800 and €2,500 a month, what to ignore, and how to know if you should hire anyone at all.
SEO KPIs in 2026: What to Track and What to Ignore
The SEO KPIs that survive a board meeting — eight metrics worth reporting, six to stop sending, and how to structure the dashboard behind them.
Crawled Currently Not Indexed: How to Fix It (2026)
Crawled currently not indexed means Google saw your page and passed on it. Here's what causes it and a six-step framework to get those URLs indexed.
TTFB Optimization: Fix Slow Server Response in 2026
TTFB optimization is the fastest route to a passing LCP. Diagnose slow server response time, find the real bottleneck and cut Time to First Byte.
How Long Does SEO Take? Realistic Timelines by Site
How long does SEO take? Realistic timelines by site age, authority and budget — plus the leading indicators that tell you it is working early.