The SEO blog
with no fluff.
Practical insights from 15 years in the trenches — technical SEO, content, links, AI search and real case studies. What actually moves rankings, written for people who do the work.
Category filters only affect this page. Back to page 1 to browse from the start.
Google Traffic Drop: How to Diagnose and Recover in 2026
Lost organic traffic overnight? Learn to diagnose a Google traffic drop in Search Console, tell an algorithm hit from a technical fault, and recover it.
Log File Analysis for SEO: A 2026 Practitioner Guide
Log file analysis for SEO shows what crawlers actually do on your site. Learn to read access logs, verify bots, and fix crawl waste Google hides.
Local SEO in 2026: A Complete Guide to the Map Pack
Local SEO in 2026 is how you win the map pack and capture 'near me' demand. A senior consultant's guide to ranking your business in local search.
Crawl Budget Optimization: The 2026 Technical Guide
Crawl budget optimization stops Google wasting crawls on junk URLs. Learn to find crawl waste, read your logs, and get key pages crawled faster.
How to Measure SEO ROI: A Practical 2026 Framework
Learn how to measure SEO ROI with a practical framework — the formula, the KPIs that matter, and how to attribute real revenue to organic search.
Keyword Cannibalization: How to Identify and Fix It
Keyword cannibalization quietly caps your rankings when pages compete for the same query. Learn how to find it and fix it without losing traffic.
E-E-A-T SEO: How to Build the Signals Google Trusts
E-E-A-T is how Google decides whether to trust your content. Here's how to build experience, expertise, authority, and trust signals that actually move rankings.
JavaScript SEO: A 2026 Guide to Rendering & Crawling
JavaScript SEO decides whether Google can actually see your content. Here's how rendering works and how to stop your JS site from going invisible.
SEO Content Audit: How to Fix Decaying Pages in 2026
An SEO content audit finds the pages quietly losing traffic and tells you exactly what to refresh, merge, or delete. Here's the process I actually use.
Internal Linking Strategy That Actually Moves Rankings
A strong internal linking strategy spreads authority to the pages that matter and helps Google crawl your site. Here's how to build one that ranks.
SEO Site Migration: Migrate Without Losing Traffic
An SEO site migration goes wrong when redirects break. Here's the step-by-step process to move your site without losing organic traffic or rankings.
How to Hire an SEO Consultant: A 2026 Buyer's Guide
How to hire an SEO consultant without wasting budget: what to look for, the right questions to ask, the red flags, and what fair pricing looks like in 2026.