The SEO blog
with no fluff.
Practical insights from 15 years in the trenches — technical SEO, content, links, AI search and real case studies. What actually moves rankings, written for people who do the work.
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Real Estate SEO: What Agents Can Actually Win in 2026
Real estate SEO from an independent consultant. Which searches you can actually win against Zillow, which ones waste budget, and how to tell them apart.
SEO for Dentists: Why Rankings Don't Ring the Phone
SEO for dentists from an independent consultant, not an agency selling retainers. What the map pack can't do, what to measure, and how to audit your provider.
Google Preferred Sources: How to Add the Button (2026)
Google Preferred Sources lets readers mark your domain for Top Stories and AI Mode. Here's the exact script, eligibility rules, and rollout checklist.
White Label SEO: What Your Agency Isn't Telling You
White label SEO is when your agency resells another provider's work under its own brand. How to spot it, what the markup buys, and when it is fine.
Why Is My Website Not Showing Up on Google? Diagnose It
Why is my website not showing up on Google? A 10-minute diagnostic that tells you whether it's an indexing problem or a ranking problem, and what to fix.
Best SEO Audit Tools in 2026: What I Actually Pay For
The best SEO audit tools ranked by a consultant who has run 200+ audits — which three are worth paying for, and which findings you can safely ignore.
Link Building Tools 2026: What to Buy, What to Skip
Link building tools compared by workflow stage and budget. What a lean team actually needs, what to skip, and why the tool is never the bottleneck.
Link Building Packages: What to Pay and What to Check
Link building packages run $300–$15,000/month. A vendor-neutral guide to fair pricing, how to vet placements before you pay, and the clauses to demand.
AI SEO Tools in 2026: What Works, What Breaks Sites
AI SEO tools split into four categories, and only two are safe to buy without governance. A consultant's breakdown of what works and what quietly breaks.
AI Visibility Tracking: The Metrics That Actually Matter
AI visibility tracking measures how often AI answers cite your brand. Which metrics matter, how to build a prompt set, and when a paid tool is worth it.
Google Business Profile Optimization: What Actually Ranks
Google Business Profile optimization is mostly wasted effort. A senior SEO consultant on the two factors that decide your local pack ranking.
SEO Project Management: Ship the Work, Not the Deck
SEO project management fails at the handoff, not the strategy. A scoring model and six-gate system to get SEO tickets through the dev backlog.