The SEO blog
with no fluff.
Practical insights from 15 years in the trenches: technical SEO, content, links, AI search and real case studies. What actually moves rankings, written for people who do the work.
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Link Building Strategies That Actually Work in 2026
Link building strategies that earn real authority in 2026, not penalties. Digital PR, guest posting, broken links: what works and what to avoid.
SaaS SEO in 2026: A Practitioner's Playbook
SaaS SEO in 2026 has changed completely. Learn the bottom-of-funnel strategy that turns organic search into trials and revenue, not just traffic.
International SEO: The Practitioner's Guide for 2026
International SEO done right: domain structure, hreflang without the bugs, and how to actually rank across countries and languages in 2026.
Generative Engine Optimization: A 2026 GEO Playbook
Generative engine optimization is how you get cited inside AI answers. What actually drives citations in ChatGPT, Perplexity and Gemini, and what doesn't.
The Complete Technical SEO Checklist for 2026
Crawlability, indexation, Core Web Vitals, structured data: the full technical baseline Google and AI engines need. No 200-page audit, just what moves rankings.