The SEO blog
with no fluff.
Practical insights from 15 years in the trenches — technical SEO, content, links, AI search and real case studies. What actually moves rankings, written for people who do the work.
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Magento SEO in 2026: Fix the Config Debt Before Extensions
Magento SEO problems are mostly configuration debt, not missing extensions. The settings to fix first, layered navigation, Hyvä, and when a module pays.
SEO Optimization Consultant: What You Actually Get in 2026
What an SEO optimization consultant really delivers in 2026: the 90-day deliverables, what it costs, and how to tell whether you need one before you sign.
SEO Specialist Job Description: What to Actually Hire For
An SEO specialist job description that works: pick one of three archetypes, copy a real template, budget 2026 salaries and test candidates before you hire.
Hiring an SEO Expert on Upwork: What You Actually Get
Hiring an SEO expert on Upwork? What $15–35 an hour really buys, the red flags hiding in proposals, and a 7-step vetting process before you pay anyone.
SEO for Accountants: Why Your Firm's Website Can't Rank
SEO for accountants from an independent consultant: why template CPA websites don't rank, how the tax calendar sets your timing, and what to fix first.
Wix SEO in 2026: What Actually Limits Your Rankings
Wix SEO is no longer broken, but it has a ceiling. What Wix handles well, the five limits that cost rankings, and when to fix the site or migrate.
SEO for Franchises: The Governance Problem Nobody Fixes
SEO for franchises fails as a governance problem, not a content one. How to stop corporate pages cannibalising your franchisees and fix who owns what.
SEO Automation in 2026: What to Automate, What Breaks
SEO automation works on four layers, and only two are safe to run unattended. A consultant's framework for what to automate and what quietly breaks.
SEO for MSPs: Win Managed IT Services Leads in 2026
SEO for MSPs is a 6-12 month play, not a 90-day one. Here is what actually generates managed IT services leads, and what agencies oversell you.
Hotel SEO: Cut OTA Commission and Win Direct Bookings
Hotel SEO is a margin play, not a traffic play. How independent hotels reclaim the brand SERP, fix the booking engine and win more direct bookings.
SEO for Insurance Agencies: What Actually Drives Leads
SEO for insurance agencies fails on carrier duplicate content and thin city pages. What to fix first, what to ignore, and how to measure real policies.
SEO Report Template: The Seven Sections That Matter
An SEO report template built for the person receiving it: the seven sections a monthly report needs, and the four that exist to hide a bad month.