The SEO blog
with no fluff.
Practical insights from 15 years in the trenches — technical SEO, content, links, AI search and real case studies. What actually moves rankings, written for people who do the work.
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How to Switch SEO Providers: A Step-by-Step Guide
Switching SEO providers doesn't have to cost you rankings. The exact handover checklist, vetting questions, and 90-day plan that protect traffic.
AI SEO: The Complete Hub for 2026
The definitive AI SEO hub for 2026. In-depth guides on AI Overviews, llms.txt, AI crawler control, AI-generated content, visibility tracking, and the tools that actually work.
SEO Copywriting: A Practitioner's Guide for 2026
SEO copywriting in 2026 means writing for search intent, passage indexing, and AI citation — not keyword density. Here's the practitioner framework that works.
SEO Content Strategy: The Practitioner's Framework
A practical SEO content strategy framework for resource-constrained teams: how to audit what you already have, build topic clusters, and publish what actually earns rankings.
Squarespace SEO in 2026: What You Can Actually Fix
Squarespace SEO has four real limits and a long list of problems people wrongly blame on the platform. Here is which is which, and when to migrate.
SEO for Single Page Applications: A 2026 Guide
SEO for single page applications fails quietly. Here's how to prove your SPA has a rendering problem and what to fix when a rewrite isn't an option.
SEO for Lead Generation: Build Pipeline, Not Traffic
SEO for lead generation that produces enquiries, not pageviews. Score keywords by deal value, fix conversion, and trace every lead back to its query.
Technical SEO Specialist: What They Do and When to Hire
A technical SEO specialist fixes how Google crawls, renders and indexes your site. When you need one, how to test a candidate, and what it costs in 2026.
Link Building Services: The 5 Models and Which to Hire
Link building services come in five models with very different risk. What each one really delivers, which break Google's rules, and how to pick the right one.
SEO Audit Cost in 2026: Price Tiers and What They Buy
SEO audit cost ranges from $300 to $15,000 in 2026. What each price tier actually buys, and how to tell a tool dump from a real audit before you pay.
Link Building for SaaS: What Actually Moves Pipeline
Link building for SaaS in 2026: which pages to point links at, what an editorial placement really costs, and the vetting test to run before you pay a vendor.
What Does an SEO Specialist Do? What You're Paying For
What does an SEO specialist do all week? The real deliverables, the work that only looks like progress, and how to judge the person you already pay.